So the Mophie Team one-upped themselves this year at SXSW. Last year, if you were low on battery power on your mobile device, you could text them and they would send out a human and a Saint Bernard to your rescue. This year, they are sending them out on Indian motorcycles with sidecars. Pretty awesome advertising, and they were collecting donations for the St. Bernard Rescue Foundation.
I have a confession. I am starting to fall in like with the East side of Austin. Yes, it is filling up with hipsters, but they are people too, and they haven’t completely taken over yet. This slightly rainy Sunday, I visited the HOPE Farmers Market. I planned on walking through and maybe getting a coffee or something. Then I ran into Jackie Venson on stage – and hold it – the guitar music and vocals are amazing. I ended up staying for both of her sets and enjoying her performance. I did also get some coffee and had some fun walking around the Market. There were lady bugs, flowers, guitars, music, fountains, vegetables, coffee, tea, monsters, people, and dogs. Hurray East Austin!
Possibly the most fun you could ever have at SXSW – the Mophie Rescue Lounge! How can you resist playing tug-of-war with a Saint Bernard puppy or hanging with the crew of Saint Bernards? And to kick it up a notch, they partnered with the Saint Bernard Rescue Foundation. Awesome job Mophie!